In this series piece exploring type through transformation process, over the course of a few months, I carried out type experiments to create novel structures and forms through a process swap between analog and digital manifestations. The premise: take words from a ten word phrase as individual experimentation mediums and apply unique design approaches to each. After developing a design for the word, discover processes to transfer it through to create new manifestations.
My phrase matched with my approach: "Alright then, in for a penny, in for a pound" ; If I was going to explore novel design ideas, I was going to go all in. I sought for each exploration to be as unique as possible to allow for the widest breadth of exploration.
If the work started digitally, I applied an analog solution; if analog, a digital one, until the design passed through numerous iterations landing in a space that couldn't be predicted at the beginning. Sometimes that meant printing a digital image and applying it to a physical form like a mask, or rendering a word through sound as an analog medium, and re-capturing it to display its new form.
This whole work operates as an exercise in lateral design thinking, allowing the design process to take you in unexpected directions and seeing where you end up, embracing mistakes, allowing them to turn into something new and good or not.
More depth of the process can be found on my blog here.